Project Overview
The MGD Capstone campaign was designed to promote the student exhibition and encourage as many people as possible to attend. The goal was to create an eye-catching advertising campaign that would appeal to students, campus staff, parents, and the broader Denver community while clearly communicating important event information. By focusing on visibility, strong hierarchy, and broad audience appeal, the campaign helped showcase graduating student work and drive attention to the exhibition which ended in success.
Creative Approach
This capstone exhibition poster was designed with significant creative freedom, allowing for an experimental approach to event promotion. Drawing inspiration from rave and underground event posters, the design uses bold typography and high-contrast color to maximize attention while maintaining clear informational hierarchy. The goal was to create an energetic promotional piece that would stand out in both print and campus environments while demonstrating advanced control over composition, type systems, and audience engagement.
Installed within the Denver Performing Arts Complex near the event space, extending the campaign into a high-traffic public setting.
Displayed in the MGD classroom as part of the department’s visual environment.
Featured in student design publications as part of campus promotional materials.
A secondary color option displayed on campus advertising boards throughout Auraria Campus for broader student visibility.
Initial concept image used to establish the project’s mood, color palette, and overall visual direction.
Early poster draft featuring professor and student feedback focused on strengthening layout, hierarchy, and promotional clarity.
