Project Overview
Designed promotional materials for CCD Performing Arts and UCD College of Arts and Media’s production of Heathers: The Musical. The goal was to create a bold visual identity that captured the show’s dark humor and rebellious high school themes while still functioning clearly as large-scale campus advertising. The project required working within established school branding standards, required institutional content, and licensed theatrical rights guidelines while still creating a visually distinct campaign.
Creative Approach
The concept uses a red scrunchie as the main symbolic element, representing the Heathers’ social power, placed against a distressed locker background to reinforce the school setting. Torn paper typography, layered textures, and carved graffiti details were used to give the piece a more rebellious, worn-in feel while keeping the information structured and readable.
Heathers play poster hanging from the Kings Center at Auroria Campus in Denver Colorado.
Finalized concept draft prior to campaign rollout, balancing theatrical tone with required school and licensing guidelines.
Early visual exploration establishing the central locker and scrunchie concept in a digital format.
