Project Overview
Created as a full-page advertisement for Talon+ Magazine, this project promotes El Halcón Salsa through a bold editorial ad designed to capture attention within the publication. The piece was selected for publication in an upcoming issue of the magazine.
Creative Approach
The visual direction draws inspiration from vintage luchador posters and branding, using bold color, oversized typography, and densely packed illustrations to give the advertisement a loud, energetic personality. The concept plays on the idea of salsa that “packs a punch,” connecting the intensity of lucha libre with the heat and flavor of the product. The tagline “Strike With Flavor” carries that idea through the campaign, while the illustrated border and falcon imagery build out the larger El Halcón identity.
