Project Overview
Steep Club is a fictional tea brand created as a personal branding and packaging project. The goal was to develop a friendly, recognizable identity that could stand out on store shelves without losing the natural, calming feel associated with tea. The project includes logo design, custom illustrations, and front-and-back packaging for a loose-leaf green tea blend.
Creative Approach
The idea behind Steep Club was to make tea feel a little less formal and a lot more approachable. I wanted the packaging to feel like something you'd reach for during a slow morning, an afternoon break, or just whenever you need a moment to yourself. The green and cream color palette, botanical illustrations, and circular logo give the brand a natural, familiar feel, while the playful messaging adds a bit of personality. Rather than going for a high-end or overly minimalist look, I focused on creating something warm, inviting, and easy to connect with.
